Community involvement

Who says recycling only happens with materials? We take pride in giving back to our Wisconsin communities. From participating in community events, to sponsorships and donations, staying involved helps fuel our passion for improving our environment.

recent community involvement

New Berlin Soap Box Derby sponsor

Waukesha West Ignition Program Sponsor

Waukesha County Fair Livestock Auction Sponsor

Waukesha County Fair beef barn Sponsor

Professional fire fighters of wisconsin donor

Hunger Task force donor


GMTOday Covers ARR’s 80 years of business

Allied Resource Recovery is celebrating 80 years of providing service to residential customers, businesses and contractors.

WAUKESHA — Allied Resource Recovery, Inc. (ARR), Wisconsin’s largest independently and family owned, full-service recycling company, has marked a major milestone, 80 years in business.

It was in 1938 when Donald Rehberg Sr. started West Allis Salvage Co. He operated the company through the 1970s. In the early 80s his son Phil Rehberg along with his wife Virginia took over the company. Phil, Virginia and Don Sr. continued a steady growth plan that included entering municipal recycling and expansion of collecting printers’ waste.

In 1990, Shapiro Paper and Metal was purchased. In 1992, several municipal recycling contracts were won and a major expansion and facelift took place at the West Allis location, which included closing the Shapiro facility.

Business growth continued to snowball and in 1998 The Waukesha Recycling Co. was born. In 2007, the Rehbergs became a managing partner with National Salvage and A to Z Recycling, located in the Fox Valley, was added in 2010 and operated by Don Rehberg II.

The recycling facilities located in West Allis, Waukesha, and Neenah Wisconsin are now flying under Allied Resource Recovery, Inc. with the third generation of the Rehberg family, Erin Rehberg-Brouwers joining the ARR sales and marketing team.

ARR provides service to residential customers and contractors through its door trade operation at all 4 locations. Dropping off your aluminum cans and scrap metal is made simple and fast.

They also provide service to businesses looking to turn their recyclable material into a revenue stream. As a full service environmental asset management company, ARR offers multiple options tailored to each individual business. An additional offering is Product Destruction Services, to cost-effectively eliminate unwanted and unsellable inventory while ensuring that it will never be used by others.

Recently ARR has made updates to their Waukesha and West Allis locations and their website.

“West Allis and Waukesha have received a fresh new look, which includes paint and signage to help mark ARRs 80th Anniversary and to embrace the branding of Allied Resource Recovery Inc.,” said Brouwers. “A new website has also been created with helpful information for all of ARR’s locations.”

“We see ARR continuing to be stewards in sustainability and growing its presence in the region and maintaining high quality relationships with our customers. As one of the leading recycling companies in Wisconsin, we are dedicated to continuing on the path of green initiatives,” said Brouwers.

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Celebrating 80 years with customer appreciation

Each of ARR’s four locations will be hosting a Customer Appreciation Day in honor of 80 years in business.

Starting October 1st, ARR will be celebrating 80 years of service. What started out as a small scrap yard in 1938 by Donald Rehberg has turned in to a full-service recycling facility with four locations serving Wisconsin residents.

With a new look to our Waukesha and West Allis locations, as well a new website, ARR is moving forward as being one of the top recycling companies in Wisconsin.

We are beyond appreciative of the support of our customers and community – without them, ARR would not be where it is today. To show our appreciation, we will be hosting a Customer Appreciation Day at each of our four locations. Anyone who brings in recyclables will receive a complimentary lunch served by our ARR team. Customers will each be offered a hot dog with chips and soda or water.

Learn more about our event, including location dates and times, by visiting our Facebook page.


ARR to sponsor “Talkin’ Football with Santana Dotson” on WHQG 102.9 the hog

ARR kicks off the football season as a sponsor for segment, “Talkin’ Football with Santana Dotson”.

Allied Resource Recovery (ARR) is proud to announce that it has become the sponsor for the “Talkin’ Football with Santana Dotson” segment on the Bob and Brian Show broadcasted on 102.9 the HOG in Milwaukee. ARR will sponsor the segment for the entire 2018-19 football season.

“Many ARR customers are football fans and Bob and Brian listeners. This sponsorship is a great way to reach them and expand our customer base.” stated ARR CFO Steve Iggens.

The segment airs Mondays around 7:45am on 102.9 the HOG, WHQG and is replayed on Tuesday mornings around 6:30am.

Allied Resource Recovery has been recycling since 1938 and operates four locations where they will purchase your recyclable metals. For more information please visit


ARR to sponsor brewers radio network for third consecutive year

Allied Resource Recovery is all about supporting the Milwaukee Brewers and America’s pastime.

For the 2018 Brewers Season, ARR will participate in all 176 broadcasts, including 14 spring training games and 162 regular season games. This season marks the third consecutive year of sponsorship for the baseball-loving recycling company.

ARR is also the main sponsor of the Brewers Field Condition report with Bob Uecker. Tune in before the first pitch of every game to hear how the field is fairing!


Rehberg Family Expanding Recycling Operations, Announces Allied Resource Recovery, Inc. (ARR)

West Allis Salvage, Inc., the Waukesha Recycling Co., and A to Z Recycling Companies combine to become ARR.

Phil Rehberg, ARR owner and operator, has announced the rebranding of the family recycling facilities located in West Allis, Waukesha, and Neenah Wisconsin, which are now flying under Allied Resource Recovery, Inc. or ARR.

“We are now a full service environmental asset management company. This is why we were compelled to choose a name that better describes who we are,” says Phil Rehberg, owner and operator.

After seventy five years in business, West Allis Salvage has grown beyond its humble beginnings. Started in 1938 by Donald Rehberg, the company has grown to be Wisconsin’s leader in recycling. “We’ve come a long way from the little junkyard in West Allis. We now own and operate three plants in Wisconsin: West Allis Salvage, the Waukesha Recycling Company and A to Z Recycling in the Fox Valley,” says Rehberg.

The recycling business has grown to be focused on the major environmental issues of our times. Rehberg explains, “Today we stand in the forefront when it comes to green initiatives, sustainability and zero waste goals. Our experience allows us to design recycling programs for businesses to achieve their green goals.”

ARR, Inc. is positioned for growth and is poised to fill the gap in waste management services. Rehberg adds, “We are now a full service environmental asset management company. This is why we were compelled to choose a name that better describes who we are. ‘ALLIED’ stands for all of our plants who are allies in the collection of recyclables and ‘RESOURCE RECOVERY’ highlights our efforts to recycle, reuse and conserve this generation’s resources for tomorrow’s generations.“

ARR has strengthened its capacity to manage the needs of very large corporations. Rehberg boasts of ARR, “Today we recycle over 200,000,000 pounds of metal, paper, plastic and other material each year. We also supply materials to markets all over the world.”

ARR, Inc. manages environmental asset services to both small and large companies. For more information about ARR, Inc. and environmental asset management, please visit or phone (262)-574-0100.

More about ARR


ARR is dedicated to improving our community and environment through recycling as a three-generation, family-owned operation. Founded in 1938, ARR has grown to be Wisconsin’s leader in recycling with locations in Waukesha, West Allis, Milwaukee, and Fox Valley.

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